No matter what you are doing, make sure you’re being intersectional and including as many identities as possible. These are just a few ways to show your audience that you put action behind your words. Supporting queer organizations (like any of the ones listed below) can mean donating your time, your platform, or your money to the cause. Remember to ensure you are centering their voices, not adding them in for a “diversity play.” Support Queer Organizations This can mean showcasing your LGBTQ+ customers like this recent MeUndies campaign, or featuring more LGBTQ+ creators on your social channels similar to the #sharethemicnow posts. Additionally, make sure that your hiring process goes beyond “not discriminating” against new LGBTQ+ hires. Mention the artist and link to their work or website, and make sure their paid rates are the same as any other artists or consultants you work with.
Whether you are using artwork from an LGBTQ+ creative genius or consulting with someone on a campaign, you need to actively compensate them for their work. Pride Month Marketing DO’s (How to Get it Right) Hire and Pay LGBTQ+ People for Their Work To make sure you get your Pride Month marketing right, we’ve got a few tips for what you should and shouldn’t do. Now, Pride Month serves to celebrate the LGBTQ+ community and gives a louder platform to the advocates and activists fighting for LGBTQ+ civil rights.īut far too often, corporations and businesses see it as a publicity opportunity, which consumers can see right through. But Pride Month became what it is now when President Bill Clinton declared June “Gay & Lesbian Pride Month” in 1999, and then President Barack Obama dubbed June “LGBT Pride Month” each year he was in office. In the years after the Stonewall riots, marches and parades were held at the end of June to commemorate the day. STAR would also serve as a foundation for other organizations advocating for and supporting LGBTQ+ groups. Johnson and her close friend Sylvia Rivera, another significant gay and trans civil-rights activist, founded the Street Transvestite Action Revolutionaries (STAR), which provided housing and support to gay, gender-non-conforming, and transvestite homeless youths. Johnson, an outspoken gay-rights advocate, was active in the Stonewall uprising, and would go on to found and inspire several LBGTQ+ outreach and support groups. Several of those present during the Stonewall Riots would become notable leaders in the movement. The Stonewall Riots marked the beginning of a new era in activism and liberation efforts, and would form the foundation for the modern fight for LGBTQ+ rights.
Why Pride Month? (A Short History)Įarly in the morning of June 28th, 1969, a police raid of the Stonewall Inn-a popular Greenwich Village gay and lesbian bar-turned violent and set off a wave of riots in that New York neighborhood. Here is your brief guide to Pride Month and how you should (and shouldn’t) market around it. Because just slapping a rainbow on your product and calling it good is not going to cut it. So we’ve put together a few resources, as well as some steps that all of us should take as marketers to make sure we do the LGBTQ+ community justice. Now is the time to educate yourself on the history of Pride. Its history is rooted in the struggle of a long suppressed and persecuted community, and it celebrates not just the people, but the fight for rights and equality.Īs part of our commitment to center, highlight, and celebrate underrepresented communities, we are taking time to recognize Pride Month, especially considering how intertwined the Black and LGBTQ+ communities have always been. To most people, June is a month-long celebration of the LGBTQ+ community: a haze of parades and rainbows.īut Pride Month is so much more than that.